Vitaliia Kamenkova
Espoo
Summary
Dynamic marketing professional with a proven track record at Aina PTT, excelling in event strategy and execution. Skilled in budget management and cross-functional collaboration, I successfully led tradeshows and developed impactful marketing strategies, driving significant engagement and growth. Adept at team leadership and performance analytics, I deliver results that align with business objectives.
Overview
7
7
years of professional experience
Work History
Marketing Coordinator
Aina PTT
Helsinki
05.2022 - Current
- Organised and led tradeshows in the US and EU, managing logistics and preparing promotional materials
- Budget Allocation & Cost Optimization
✔ Cross-functional Collaboration (Sales, Product) - Managed social media accounts, creating engaging content to drive follower growth and interaction.
- Assisted in the creation of press releases and managed media inquiries.
- Developed marketing strategies and created customer-focused messaging
- Implemented a WordPress website to enhance user experience
- Translated complex technical concepts into clear, impactful marketing materials
- Negotiated with vendors and media outlets to secure advantageous pricing and placements.
- Facilitated internal communication to ensure alignment on marketing objectives and strategies.
Event Manager & Social Media Manager
Salad Days Ry
01.2018 - 01.2024
- Created content strategies to build online presence and engagement
- Organized events to connect and engage diverse audiences, achieving positive feedback
- Managed social media team of 5 people
- Managed on-site logistics during events, such as registration set-up, audio and visual equipment setup and breakdown.
- Collaborated with marketing teams to create promotional materials for events.
Marketing Coordinator
Unfair Advantage
Helsinki
10.2020 - 12.2021
- Built and led an 8-person marketing and events team,ensuring alignment with business goals
- Recruited and onboarded 20 team members for various departments.
- Planned and executed marketing strategies to drive customer engagement and business growth.
Education
BBA - Business Administration
Karelia University of Applied Sciences
Joensuu05-2020
Bachelor's Degree - Design and Visual Communications
Fachhochschule Salzburg
01.2019
Skills
- Event Strategy and Execution
- Trade Show and Webinar Management
- Vendor and Contract Negotiation
- Budget Management and Cost Optimization
- Cross-functional Collaboration
- Performance Analytics and Optimization
- Marketing Automation (Salesforce, Activecampaign, HubSpot)
- Internal Stakeholder Communication
- Global Event Planning
- Event planning
- WordPress
- Adobe Illustrator
- Canva
- Google Analytics
- SEO
- Social media management
- Content creation
- Team leadership
- Strategic planning
- Project management
- Press release writing
Languages
- English, Fluent
- Finnish, Conversational (B1-B2)
Timeline
Marketing Coordinator
Aina PTT
05.2022 - Current
Marketing Coordinator
Unfair Advantage
10.2020 - 12.2021
Event Manager & Social Media Manager
Salad Days Ry
01.2018 - 01.2024
BBA - Business Administration
Karelia University of Applied Sciences
Bachelor's Degree - Design and Visual Communications
Fachhochschule Salzburg
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