Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Vitaliia Kamenkova

Vitaliia Kamenkova

Espoo

Summary

Dynamic marketing professional with a proven track record at Aina PTT, excelling in event strategy and execution. Skilled in budget management and cross-functional collaboration, I successfully led tradeshows and developed impactful marketing strategies, driving significant engagement and growth. Adept at team leadership and performance analytics, I deliver results that align with business objectives.

Overview

7
7
years of professional experience

Work History

Marketing Coordinator

Aina PTT
Helsinki
05.2022 - Current
  • Organised and led tradeshows in the US and EU, managing logistics and preparing promotional materials
  • Budget Allocation & Cost Optimization
    ✔ Cross-functional Collaboration (Sales, Product)
  • Managed social media accounts, creating engaging content to drive follower growth and interaction.
  • Assisted in the creation of press releases and managed media inquiries.
  • Developed marketing strategies and created customer-focused messaging
  • Implemented a WordPress website to enhance user experience
  • Translated complex technical concepts into clear, impactful marketing materials
  • Negotiated with vendors and media outlets to secure advantageous pricing and placements.
  • Facilitated internal communication to ensure alignment on marketing objectives and strategies.

Event Manager & Social Media Manager

Salad Days Ry
01.2018 - 01.2024
  • Created content strategies to build online presence and engagement
  • Organized events to connect and engage diverse audiences, achieving positive feedback
  • Managed social media team of 5 people
  • Managed on-site logistics during events, such as registration set-up, audio and visual equipment setup and breakdown.
  • Collaborated with marketing teams to create promotional materials for events.

Marketing Coordinator

Unfair Advantage
Helsinki
10.2020 - 12.2021
  • Built and led an 8-person marketing and events team,ensuring alignment with business goals
  • Recruited and onboarded 20 team members for various departments.
  • Planned and executed marketing strategies to drive customer engagement and business growth.

Education

BBA - Business Administration

Karelia University of Applied Sciences
Joensuu
05-2020

Bachelor's Degree - Design and Visual Communications

Fachhochschule Salzburg
01.2019

Skills

  • Event Strategy and Execution
  • Trade Show and Webinar Management
  • Vendor and Contract Negotiation
  • Budget Management and Cost Optimization
  • Cross-functional Collaboration
  • Performance Analytics and Optimization
  • Marketing Automation (Salesforce, Activecampaign, HubSpot)
  • Internal Stakeholder Communication
  • Global Event Planning
  • Event planning
  • WordPress
  • Adobe Illustrator
  • Canva
  • Google Analytics
  • SEO
  • Social media management
  • Content creation
  • Team leadership
  • Strategic planning
  • Project management
  • Press release writing

Languages

  • English, Fluent
  • Finnish, Conversational (B1-B2)

Timeline

Marketing Coordinator

Aina PTT
05.2022 - Current

Marketing Coordinator

Unfair Advantage
10.2020 - 12.2021

Event Manager & Social Media Manager

Salad Days Ry
01.2018 - 01.2024

BBA - Business Administration

Karelia University of Applied Sciences

Bachelor's Degree - Design and Visual Communications

Fachhochschule Salzburg
Vitaliia Kamenkova