Yujun Liu
Vantaa
Summary
Highly motivated beauty industry leader with 11+ years of success in retail, specializing in driving sales growth, enhancing brand visibility, and developing high-performing teams. Proven track record in training and development, performance management, budget management, and event execution. Passionate about cosmetics and skincare, with a strong interest in expanding my expertise in skincare education and contributing to L'Oréal Luxe's success in the Nordics.
Overview
17
17
years of professional experience
Work History
Team Leader, Beauty Advisor
L'Oréal Group Travel Retail
05.2023 - Current
- Led a team of 4 beauty advisors and 5 promoters across 5 Helsinki Airport stores, cultivating a positive and collaborative environment that drove significant sales growth. Targeted coaching and mentoring enhanced each team member's product knowledge and consultative selling skills, boosting morale and individual performance. L'Oréal Group achieved the fastest sales growth at Helsinki Airport in 2024, significantly outpacing competitors.
- Orgnize on couter trainning in 5 stores (new launches, summer campaigns, Holiday season), drove around 10% sales lift for Lancôme Génifique during last summer.
- Transformed product knowledge by creating over 100 post in retailer's internal App since 2021. .
- Close collaboration with retailer product managers facilitated targeted training before sales incentive, focusing on L'Oréal Luxe brands, improved sales and brand visibility in the stores. Brand activations and sales incentives for YSL and Valentino achieved substantial growth: YSL sales up 115% in 9,2024 VS 9,2023, Valentino up 130% in 3.2025VS 3.2024.
- Successfully implemented sales strategies that drove consistent market share growth for L'Oréal Group at Hesinki Airport throughout 2024 and into 2025. Led seven successful quarterly sales incentive campaigns, consistently meeting or exceeding targets for Lancôme, Biotherm (twice), YSL, Armani (twice), Prada, and Valentino. Further demonstrated expertise in consultative selling and luxury skincare by closing a single skincare sale exceeding €3,000.
- Effective management of a €20,000 annual promoter budget, optimizing staff schedules based on passenger traffic and sales predictions.
Beauty Advisor
L'Oreal Group Travel Retail
01.2016 - Current
- Proactively engaged customers, providing personalized beauty advice and consistently exceeding sales targets. Took initiative to improve counter organization and visual merchandising, resulting in enhanced customer experience and increased sales.
Promoter
L'Oreal Luxe Travel Retail
01.2015 - 01.2016
- Promoting Lancome products and made many high tickets which were over 1000 EUR per ticket
Garment Merchandiser
Redland(Bangkok)Co.,Ltd
01.2010 - 01.2014
- Planning meeting with global garment buyer and developing new collection according to their design
- Collaborating with buyers and suppliers to negotiate prices, order quantities and delivery time
- Receiving and checking buyer's PO and place fabric orders and accessories orders to related suppliers
- Following up order process, checking detail of fabric, accessories samples according to buyer's comments before bulk products producing
- Controlling the sample delivery date and production date to ensure bulk production finished in time
- Having QC inspector to supplier's factory to check product and arranging samples to inspection organization to do quality tests to ensure product quality
- Booking container with shipping company and supervise supplier make delivery on time
- Checking with accountant department to ensure we receive payment from buyer in time
- Negotiating with buyers and suppliers about penalty when there're quality issues or delivery delayed
- Seeking for new business chance from Canton fair
- Turning enquiry into real order by good communication, meanwhile negotiating with Chinese suppliers for the best price
Merchandiser
Topking Co.,Ltd Shanghai Branch
01.2008 - 01.2010
- Developing business with new customers from EU, maintain business with old customers from France
Education
Associate of Applied Science - International business
Hunan Foreign Economic Relations & Trading College
Changsha,China01.2007
Hunan Lixian No.2 High School
Hunan,China06.2004
Skills
- Microsoft Office
- ADOBE PHOTOSHOP
LANGUAGES
English Fluent
Chinese Native
Finnish CEF B2 level
Timeline
Team Leader, Beauty Advisor
L'Oréal Group Travel Retail
05.2023 - Current
Beauty Advisor
L'Oreal Group Travel Retail
01.2016 - Current
Promoter
L'Oreal Luxe Travel Retail
01.2015 - 01.2016
Garment Merchandiser
Redland(Bangkok)Co.,Ltd
01.2010 - 01.2014
Merchandiser
Topking Co.,Ltd Shanghai Branch
01.2008 - 01.2010
Associate of Applied Science - International business
Hunan Foreign Economic Relations & Trading College
Hunan Lixian No.2 High School
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