A N M Adnan
Vaasa
Summary
Strategic and execution-driven expertise in FMCG operations, with core strengths in planning, procurement, new product development (NPD), logistics, inventory control, and brand management. Led cross-functional initiatives to enhance efficiency, reduce costs, and accelerate go-to-market timelines. Skilled at aligning local operations with global standards while ensuring seamless team collaboration.
Currently pursuing a Master’s in International Business to strengthen global business insight and leadership in fast-paced, consumer-focused environments.
Overview
15
15
years of professional experience
Work History
Associate Head – Supply Chain Management
Perfetti Van Melle Bangladesh Pvt. Ltd.
01.2023 - 09.2024
- Executed NPD launches by aligning supply chain readiness and ensuring timely market entry
- Enhanced demand planning and production scheduling, boosting output by 5% and preventing stock-outs
- Improved warehouse efficiency, inventory accuracy, and inbound logistics, including customs and transport handling
Associate Head – Procurement
Perfetti Van Melle Bangladesh Pvt. Ltd.
03.2019 - 12.2022
- Rolled out localized procurement strategies aligned with global policies, cutting material costs by 9%
- Strengthened supplier performance tracking and streamlined contract negotiations for improved sourcing
Associate Manager – Business Projects
Perfetti Van Melle Bangladesh Pvt. Ltd.
01.2016 - 02.2019
- Delivered key cross-functional projects on time with 3% budget savings
- Supported high-impact product launches, contributing to 11% sales growth in 2016 and 8% in 2017
- Deployed Sales Force Automation system across the commercial team
Brand Manager
Perfetti Van Melle Bangladesh Pvt. Ltd.
03.2011 - 01.2017
- Developed marketing strategies for assigned brands, aligning with company goals and consumer preferences, contributing to a market share growth of 18%.
- Executed marketing mix elements following brand guidelines for multiple campaigns.
- Collaborated with agencies for promotional campaigns, boosting brand visibility by 11%.
Sales Administration Officer
Perfetti Van Melle Bangladesh Pvt. Ltd.
12.2009 - 02.2011
- Provided weekly and monthly sales reports to field staff and internal stakeholders.
- Managed sales data extraction, report compilation, and distributor appointment processes.
Education
Master's Degree Programme - International Business
University of Vaasa
Vaasa, Finland12-2025
Master of Business Administration - Marketing
University of Dhaka
12.2009
Bachelor of Business Administration - Marketing
University of Dhaka
12.2008
Skills
- Supply chain process optimization
- Strategic planning
- Team leadership
- Supplier Development & Performance Analysis
- Problem Solving & Root Cause Analysis
- MS Office
- SAP
- Product Innovation Process
Accomplishments
- Received the Business unit SAMEA (South Asia, Middle East & Africa) Impact Award in 2017 for outstanding accomplishment on 'Unlocking value in the Business Chain' for cost-savings projects.
- Received Annual Excellence award in 2017 for best process excellence in RM PM category.
- Received Star Performer Award in 2020, 2021 & 2024 for successful cost savings initiatives.
Languages
Bengali
First Language
English
Advanced (C1)
C1
Finnish
Beginner
A1
References
References available upon request.
Timeline
Associate Head – Supply Chain Management
Perfetti Van Melle Bangladesh Pvt. Ltd.
01.2023 - 09.2024
Associate Head – Procurement
Perfetti Van Melle Bangladesh Pvt. Ltd.
03.2019 - 12.2022
Associate Manager – Business Projects
Perfetti Van Melle Bangladesh Pvt. Ltd.
01.2016 - 02.2019
Brand Manager
Perfetti Van Melle Bangladesh Pvt. Ltd.
03.2011 - 01.2017
Sales Administration Officer
Perfetti Van Melle Bangladesh Pvt. Ltd.
12.2009 - 02.2011
Master's Degree Programme - International Business
University of Vaasa
Master of Business Administration - Marketing
University of Dhaka
Bachelor of Business Administration - Marketing
University of Dhaka
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