Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Roope Perttala

Vantaa

Summary

I am a motivated and determined professional with a strong background in marketing automation, email marketing and website development. I have many years of experience in various roles, where I have gained a wide range of skills and developed my ability to adapt to changing situations. I work efficiently both independently and as part of a team, and I am adept at managing time and prioritizing tasks effectively.

I am proficient in using various software and technologies, and I consider continuous professional development to be important. My communication skills are excellent, and I can present information clearly both in writing and verbally.

Overview

8
8
years of professional experience

Work History

Marketing Technology Developer

Luxid
01.2022 - 12.2024
    • Setting up and managing marketing automation for clients
    • Designing, documenting, and implementing CRM and marketing automations and integrations
    • Developing landing pages for clients
    • Creating email templates
    • Managing events using 3rd party tools
    • Cleaning and validating client data.
    • Increased clients event attendees by over 50% by optimizing invitation process

Junior Developer

Frantic
09.2016 - 12.2022
  • Maintaining and developing Finnair's website
  • Created over 100 marketing campaigns
  • Part of a scrum team responsible for developing new features and improving the existing functionality of the website
  • Managing and developing the client's Salesforce Marketing Cloud
  • Creating and personalizing email templates.
  • Used growth hacking to increase CTR for sales newsletters by over 25%

Education

Bachelor of Business Administration - Degree programme in business information technology

Mikkeli University of Applied Sciences
Mikkeli
2017

Salesforce Certified Pardot Specialist

Skills

  • Front-end development
  • Marketing automation expertise
  • JavaScript experience
  • Problem-solving

  • Marketing automation
  • Email marketing automation
  • Automation integration

Languages

Finnish
Native language
English
Proficient
C2

Timeline

Marketing Technology Developer

Luxid
01.2022 - 12.2024

Junior Developer

Frantic
09.2016 - 12.2022

Bachelor of Business Administration - Degree programme in business information technology

Mikkeli University of Applied Sciences

Salesforce Certified Pardot Specialist
Roope Perttala