Yuqing Wang
Helsinki
Summary
Current Account Performance Manager with experiences +3 years in the world of mobile gaming and Ads tech. My personal skillset and previous experiences goes beyond to mobile gaming IAA user acquisition, tech-platform operation, client-relation maintenance, project management as well as excelling in overseeing the full lifecycle operations of mobile gaming.
As a fast learner and a go-getter with a data-driven mindset, I am passionate about achieving results and are always on the way of absorbing more industrial knowledge and insights.
Overview
8
8
years of professional experience
Work History
Performance Manager, Unity Ads EMEA
Unity Technologies Finland Oy
03.2022 - Current
- Successfully lead capital growth as part of the head market team for top-tier clients in the EMEA region, driving the clients' performance growth on Unity Ads meeting with their KPI. Leveraging deep analytics and product expertise on day to day basis, consistently exceed performance targets, responsible territory grown to no.2 revenue contributor across global results in Q4 2023.
- Provide clients with expert support in performance analytics, offering data-driven solutions to optimize their product using experience. Leverage the ads-tech expertise to enhance client campaign performances and contributing to their success.
- Driving and leading the EMEA regional taskforce with high priority , collaborating with stakeholders from multi-functional teams including product, BI and engineers. In charge of the Hypercasual genre's general growth strategy, cultivating best practices, effective process, and product developed strategies jointly with other teams. Delivering visible results such as internal documentation, annual client survey which strongly impacted product improvement.
- Demonstrate exceptional communication skills both towards clients and to the internal product team, summarizing and prioritizing market feedback. Playing a pivotal role in shaping the product roadmap and planning. Maintain a strong track record of customer relationship management by providing tailored solutions and strategic recommendations.
- Continuously analyze market trends and competitive landscape to refine strategies, enhancing campaign engagement and overall revenue.
AppGallery Mobile Game Operation Manager
Huawei Technologies - Consumer Business EU
05.2020 - 03.2022
- Provided full-lifecycle online platform operation expertise for responsible projects and evidenced platform performance results in UA， Retention, and revenue growth.
- Proved statistical and data analytical skills to note business trends and draw conclusions
- Improved advertising initiatives by executing social media and digital marketing campaigns . Monitored and optimized the marketing investment ROI.
- Conducted customer caring program for HVUs on EU level， achieved 35% MoM growth in HVU contributed revenue across the platform; and led project team established comprehensive and effective HVU management process.
- Coordinated and expanded EU influencer catalog . Established vertical KOL expand & management system adapting GDPR while optimizing influencers´ performance by enhancing and optimizing collaboration methods.
- Worked in a matrix management environment with oversight of division-level managers, purchase, BD, finance, online security, legal, privacy, and compliance.
APAC & MENA Regioanl Sales Lead
Timetravels Incoming Oy Ltd
01.2018 - 05.2020
- Performed executive role as regional sales manager for ACPC and MENA region , coordinated full B2B marketing & sales strategic planning and coordination with assigned region.
- Coordinated with Scandinavian local suppliers , enhanced local connections and generate competitive collaboration agreements.
- Recordable 30% YoY growth of sales revenue from
the responsive markets. Attracted new clientele and developed customer relationships by operating sales-driven strategy. - Enhanced collaboration with key accounts and establishing high-end brand image of company in the Greater China Area through business negotiations and development of marketing visuals.
- Stimulating team and providing corresponding support and training. Attending business seminars, fairs, events to create more opportunities and sales channels for company.
International Sales
Aikamatkat/Timetrarvels Ltd
06.2016 - 12.2017
- Collaborated with Regional Sales Manager of Asian Pacific Region to make strategic sales decisions on B2B collaborations . Directly managing over 5 key accounts while generating 29% of sales revenue in team of 5 sales person.
- Retained 100% of clients assigned through professional product consulting and tailor-making. Brought in 3 new key accounts during 1 business year.
- Documented transactions and managed high-value accounts using Asana & Google Workspace.
Management Intern & Marketing Assistant
CCTY Bearing Co.Ltd.
08.2015 - 12.2015
- A 5-month length internship as an executive assistant for the head management team of CCTY bearing Co. Observed and supported the company's CEO and CFO with sales negotiations, participated in meetings regarding company overall operation management decisions.
- Simultaneously performed as the company's marketing assistant, report to the EU marketing director；generate B2B sales marketing strategies, customer negotiation portfolios, and assisting the team with daily office tasks.
Education
Bachelor of Arts - International Business Management
Tampereen Ammattikorkeakoulu
Tampere, Finland12.2018
Skills
- Data Analysis Familiar with multiple Business Intelligence Platforms & Reporting Tools including: Imply (Excellent) , Looker (Excellent), Tableau Software (Advanced)
- Cross-functional team collaboration and customer relationship management
- Project Management skilled in the Microsoft Office Suite: Excel (Excellent), Word (Excellent), PowerPoint (Excellent)
- Graphic design with Adobe Photoshop CS (Excellent)
- Task prioritization, self-training and development
Language
Chinese Mandarin (Native)
English (bilingual proficiency)
Japanese (Fluent)
Projects & Awards
- EMEA Business project owner of Hypercasual Taskforce (2023) - Unity Technologies
- Excellent Project Owner Award (2022) - HUAWEI Technologies EU
- Outstanding contributor (2021) - HUAWEI Technologies EU
- Top Sales Performer (2020/2019/2018) - Timetravels Incoming Ltd.
Timeline
Performance Manager, Unity Ads EMEA
Unity Technologies Finland Oy
03.2022 - Current
AppGallery Mobile Game Operation Manager
Huawei Technologies - Consumer Business EU
05.2020 - 03.2022
APAC & MENA Regioanl Sales Lead
Timetravels Incoming Oy Ltd
01.2018 - 05.2020
International Sales
Aikamatkat/Timetrarvels Ltd
06.2016 - 12.2017
Management Intern & Marketing Assistant
CCTY Bearing Co.Ltd.
08.2015 - 12.2015
Bachelor of Arts - International Business Management
Tampereen Ammattikorkeakoulu
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